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2024-04-12 15:30:04 / Bloom News

Bloom Bank Africa (Sierra Leone) Limited Unveiled

Keystone Bank (Sierra Leone) has from today December 8, 2022 rebranded to Bloom Bank Africa (Sierra Leone( Limited (BBASL), with a firm promise of bringing prosperity to Sierra Leoneans through its new and exciting brand of customized banking solutions.


The transition to the new brand identity comes after the bank underwent a transformation upon its acquisition by Oakwood Green Africa, and is line with the bank’s new direction of building a resilient, technology savvy and Pan-African bank well positioned to meet the financial needs of its customers.


Represented by the lotus flower - a resilient species that thrives and blooms all year round despite the weather, the bank’s logo also features three vibrant yet symbolic colours; blue, green and orange, all representing strong pillars of excellence, warmth, passion and dexterity.


MD/CEO of the bank, Mr. Ndubuisi Ejiofor reiterated the bank’s new identity in line with it’s vision during the official unveiling of the new brand: “We are driven by a passion to help our people thrive, and to make great things happen for them. We aim to be the conduit for capital into and through Africa for development, creating value for business, big or small, and empowering Sierra Leoneans and Sierra Leonean businesses to achieve more, and thrive. We are dedicated to providing sound financial advice and support to SME’s and to keep these indigenous businesses, which are the oil that moves the nation running always.”


The unveiling of the new brand identity, according to Mr. Ejiofor, is the first phase of the rebranding process, promising more exciting events and activities for the next phases.

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2024-01-12 09:47:16 / Bloom News


Bloom Bank Africa Sierra Leone Limited (Bloom Bank) was awarded the "Emerging Partner Bank" at the inaugural Interswitch Fintech Forum 2023. This remarkable event, hosted by Interswitch on November 2, 2023, at the Radisson Blu Hotel in Freetown, Sierra Leone, revolved around the theme "Unlocking the Future of Digital Payments in Sierra Leone."

Commenting on the event, Mr. Ndubuisi Ejiofor, MD/CEO of Bloom Bank, emphasized the institution's unwavering commitment to financial inclusion, stating, "The financial technology sector plays a pivotal role in nurturing innovation and businesses in Sierra Leone. I am delighted that this inaugural forum has been convened to address this. At Bloom Bank, we remain dedicated to supporting businesses and startups seeking to operate in the FinTech space." He further reiterated Bloom Bank's ambitious expansion plan, aiming to become one of the largest distributors of finance in Sierra Leone. Leveraging existing digital and physical channels, Bloom Bank intends to deliver banking services to every corner of Sierra Leone without the necessity of building brick-and-mortar branches.

The event featured Dr. Ibrahim Stevens, Governor of the Bank of Sierra Leone, as the keynote speaker, highlighting the crucial role of digital payments and financial inclusion in Sierra Leone's economic growth and development. Distinguished leaders from across the financial sector in Sierra Leone also graced the occasion.

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