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Bloom Bank Africa Sierra Leone Limited was incorporated in 2008, originally as Keystone Bank (SL) Limited, with a mission to serve the banking needs of Sierra Leoneans and local businesses. In 2021, the bank was acquired by the Oakwood Green Group, marking a new era of growth and enhancing our commitment to providing exceptional banking services.
At Bloom Bank Africa Sierra Leone, we embrace change and continually adapt to meet the evolving needs of our customers. Drawing from the rich legacy of Keystone Bank, we integrate the knowledge and experience of our past with a vision for the future, focused on innovation and customer satisfaction.
Today, as Bloom Bank Africa Sierra Leone Limited, we are proud to be a bank that blends tradition with a forward-thinking approach, driving positive transformation for our customers and the communities we serve. We remain dedicated to being a trusted financial partner, offering tailored solutions that empower individuals and businesses to achieve their goals.
Bloom represents budding, blossoming and flourishing. As a bank, our passion is to help businesses, individuals and institutions in Liberia to grow and develop by providing products that speak to their inherent needs. As a flower blooms, so are we as a bank committed to providing the right mix of capital, technology and the expertise through partnerships that engenders the movement of resources from areas of surplus to areas of deficit.
Our outlook is Pan African. This stems from the realization that Africa is the new frontier and therefore the gaps in terms of seamless trade amongst African Countries and settlement of trade transactions needs to be adequately bridged, and a solution focused bank, we aim to be that bridge.
We are passionate about the rising Africa, and this is embodied in our quest to Enable Greatness Across Africa, starting with Liberia. We aim to be the conduit for capital into and across Africa for development, creating value for businesses, big or small, and empowering Liberians to achieve more. Our statement of purpose is "We make it happen", a commitment to making good things happen for the people of Liberia.
Bloom is synonymous with flourishing, prosperity and progress, and as a bank we are positioned as the catalysts for growth. "We make it happen" is our mantra; this reiterates our unique status as the go-to partner for effecting positive change, for our customers, our shareholders, and everyone we work with. By being the largest distributor of finance in Liberia, we are helping to widen the financial inclusion net, through or innovative product and services.
Providing exceptional banking services to ensure superior customer satisfaction and operational efficiency. We focus on delivering timely and high-quality service at every touchpoint.
Offering innovative digital financial solutions to power Africa’s transformation.
Facilitating trade finance solutions to enhance intra-Africa trade and export development. We promote trade-enabling infrastructure and support businesses involved in international trade.
Providing treasury services for effective liquidity management, currency hedging, and resource efficiency. We focus on reducing market risks for companies. Our aim is to be the preferred bank for comprehensive treasury solutions.
Delivering timely cash management and value chain banking solutions to optimize financial efficiency. We aim to support seamless value chain operations across industries. Our goal is to become the preferred bank in this space.
Delivering financial services through agent banking to enhance access to finance and promote financial inclusion. We focus on last-mile distribution of finance in underserved areas.
