Keystone Bank (Sierra Leone) has from today December 8, 2022 rebranded to Bloom Bank Africa (Sierra Leone( Limited (BBASL), with a firm promise of bringing prosperity to Sierra Leoneans through its new and exciting brand of customized banking solutions.
The transition to the new brand identity comes after the bank underwent a transformation upon its acquisition by Oakwood Green Africa, and is line with the bank’s new direction of building a resilient, technology savvy and Pan-African bank well positioned to meet the financial needs of its customers.
Represented by the lotus flower - a resilient species that thrives and blooms all year round despite the weather, the bank’s logo also features three vibrant yet symbolic colours; blue, green and orange, all representing strong pillars of excellence, warmth, passion and dexterity.
MD/CEO of the bank, Mr. Ndubuisi Ejiofor reiterated the bank’s new identity in line with it’s vision during the official unveiling of the new brand: “We are driven by a passion to help our people thrive, and to make great things happen for them. We aim to be the conduit for capital into and through Africa for development, creating value for business, big or small, and empowering Sierra Leoneans and Sierra Leonean businesses to achieve more, and thrive. We are dedicated to providing sound financial advice and support to SME’s and to keep these indigenous businesses, which are the oil that moves the nation running always.”
The unveiling of the new brand identity, according to Mr. Ejiofor, is the first phase of the rebranding process, promising more exciting events and activities for the next phases.